Don't support companies that are not sustainable. If they can't compete, the one's that can will thrive.
Why give money to an organization that hasn't evolved competitively so it can continue? It maintains dying market share that a competitive company could gain to support its sustainable growth.
Yes jobs will be lost, and there may be some rough times. This requires creativity to get out of and spurs innovation - the catalyst we need.
We slow down evolution and progress by maintaining legacies.