North Face apologizes for its Wikipedia hack
North Face’s Brazilian office touted a new campaign in which the brand updated the imagery on the Wikipedia pages of popular outdoors destinations to include pictures of athletes wearing the North Face products. The effort was designed to pull the brand to the top of Google search pages without costing the brand a cent.
https://adage.com/article/cmo-strategy/north-face-apologizes-its-wikipedia-hack/2174591