Start by needing less

To reduce the impact we're having on the environment, the most effective thing is use less at the start.
Reduce waste from the get go. Then there won't be as much to recycle later on.
The focus is what to do with the waste at the end;
Focus on eliminating the waste at the beginning, and there will be less to worry about at the end.

Start by using less material,
start by disrupting less,
start by using less space,
start by needing less.